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Eternal by Mumit: the new Valentine's Day campaign invites you to believe in the magic of destiny

Some people seem destined to cross our path, as if the threads of our lives were intertwined for a reason. Coincidence, serendipity, fortune. They appear in our lives unexpectedly, forever changing their course.

This intriguing phenomenon lies at the heart of the Red Thread of Fate, an ancient tale about the unbreakable bond that connects soulmates. According to the belief, the striking colour of this thread is revealed only in brief moments, invisibly guiding the decisions of lovers the rest of the time.

valentine jewelry

These precious moments offer a tangible way to appreciate the circumstances that had to align to bring their destinies together, showing how every twist has led them to that extraordinary encounter.

Just like the red thread of fate, a piece of jewelry is a tangible symbol of the connections we wish to treasure forever, and of all the unforgettable moments that have led us to this shared chapter.

The eternal nature of these bonds has served as inspiration for the new Valentine's Day selection by Mumit: personalised and meaningful designs, perfect for celebrating the unique essence of each love story. Find yours in their online store or any of their boutiques.