MUMIT's new Mother's Day campaign seeks to convey a shared feeling, a generational bond, the union of experience, support, a common instinct that transforms us, love in its purest state—the love of a mother and child. A mother's unconditional love becomes the core of everything, marking every stage of our lives, every feeling, every moment through a symbol, a memory of love in her that will one day become a part of us: "a jewel made for her and made for me."
The campaign's new slogan, "Made for Mom Made for Me," has been reinterpreted by fashion artist Pilar García Ferrer, better known as PilsFerrer, in an exclusive collaboration with MUMIT. Omnipresence, legacy, teaching, and protection are the values the artist wanted to highlight in each of her works, virtues that merge with four of the brand's collections featuring MUMIT's bestsellers: Cross, Art Decó, Crown, and Tri-Marquise.
Omnipresence and Legacy
Omnipresence. In the artist's words: "A mother will always be there when you need her. Her patience is one of her greatest virtues." The artwork, inspired by the Cross collection, highlights the beauty of natural diamonds in their purest, sophisticated, elegant, and timeless state.
Legacy. Seeking inspiration for this work, Pils Ferrer insisted: "Values, memories, and traditions are inherited generation after generation, just like a fine jewel. Thanks to this legacy, I am part of her, and she is part of me." Her favorite choice for this was the Art Decó collection: tradition and modernity fused through the sparkle of aquamarine and natural diamonds. The true essence of the Mediterranean materialized in a jewel of high artisanal mastery, enhancing the most beautiful glimmers of the sea in every reflection of light.
Teaching and Protection
Teaching. "From our first steps, our mother teaches us to navigate through life," quotes Pils Ferrer. The artwork, featuring the Crown collection, reflects the majesty, femininity, and lightness of the jewels through the impressive plumage of birds.
Protection. The crowned crane and the Tri-Marquise collection are central to the artist's work as a symbol of protection: "From the moment we are born, her presence makes us feel safe and cared for." The collection, composed of rubies, emeralds, and natural marquise-cut sapphires, was chosen by the artist for its surprising forms inspired by the magic and colors of nature.
All of the artist's works will be displayed in MUMIT's new stores at El Corte Inglés in Pozuelo (Madrid), El Corte Inglés in Sanchinarro (Madrid), and El Corte Inglés in Pintor Sorolla (Valencia) during the Mother's Day campaign, until May 1st. All purchases made during the campaign in physical stores and on the Mumit website will receive a postcard with one of the miniature artworks. A memory of love in her that will one day be part of you. Made for her, made for you. One love, an unforgettable whole.
