In this seventh installment of Mumit Talks, we speak with Andrea Zarraluqui. The designer, born in London but with deep roots in Jerez, brings her creative universe to the dining table through her beautiful ceramic and porcelain tableware. Her pieces are characterized by the harmonious and original combination of different natural elements such as flowers, birds, and tropical plants. Hand-painted with an unmistakable color palette, they are a true invitation to dream for anyone who loves the art of entertaining and hosting at home.
Currently, Andrea has established herself as one of the most prominent names in the industry thanks to the success of her creations. Her distinguished clientele includes personalities such as Eugenia Martínez de Irujo, Nuria March, Alejandra de Rojas, and Laura Ponte. In today's episode, we discover her story, her fascination with art, and her more personal side.
What prompted you to leave everything behind and start your own career?
The truth is it wasn't one specific thing... I'd say it was thanks to a series of events. Seeing that my designs were so popular on Instagram, I decided to give it a try. It was a bit of a "now or never" moment, because I still had enough work experience to go back to marketing if needed, but I admit launching myself was terrifying. Thank goodness, I'm still here!
What inspires you when creating? Tell us a bit about your creative process.
I have two types of creative processes:
The first is completely free and without designs; I do it on my own initiative, and it's not for any specific client. I usually make one or two sample plates and show them for potential future commissions. My main inspiration is always nature; I have many botany books to inspire me, as well as books on birds. I find ideas in interior design magazines, and whenever I see something aesthetically pleasing, whether walking in the countryside or on the street, I take a photo.
The other is with a specific client brief, where sometimes the client has a very clear idea and I interpret it in my style, and other times they aren't so clear, and the process goes hand in hand with them.
Starting from scratch is complicated, especially in a sector like yours. Have you felt supported throughout?
Starting from scratch is always a risk, and it's important to test the market and have a plan B. For me, my family's support was crucial, especially my father's. I wanted to study Fine Arts, but my father wouldn't let me. We reached an agreement: if I pursued a conventional degree, he would take me to any art courses I wanted during the summer. Thanks to that, I studied in Florence, Los Angeles… Since then, I've always painted as a hobby, because I wasn't allowed to do it professionally. But in the end, a leopard can't change its spots, and you have to do what your heart tells you.
Do you think social media has been a key channel for boosting your business?
In my case, Instagram has been fundamental for my business to thrive. It's a magnificent showcase to the world! However, such massive exposure has its pros and cons. The positive side is that you can easily make your work known and attract new clients. The downside is that there are uncreative people with few principles who will copy you, and you have to learn to deal with that.
What's your opinion on turning your hobby or passion into your job? What advice would you give to anyone considering entrepreneurship?
On one hand, it's important to identify your unique selling proposition, what new value you bring, and how you can be competitive in the market. On the other hand, I always recommend having a financial cushion, because there are slow months and you need to be prepared. Without a doubt, you have to know that you'll be working many hours. When it's for yourself, it matters less, but you need to be mentally prepared. And as a final piece of advice: finding another hobby is essential for clearing your head.
How do you think jewelry and your work can relate?
There's a fundamental creative aspect in both. The search for beauty in an object, whether it's functional or purely decorative. There are even pieces of jewelry that combine metal with ceramic or porcelain that are truly beautiful.
How would you describe your clients? What do they seek in your works?
My clients are both men and women who enjoy entertaining, setting the table, and hosting their guests well, or simply enjoying every moment around the table themselves. I also have clients for murals that I paint on tiles; they are looking for something striking and beautiful, as well as durable due to the format. I love painting murals!
Which woman/women inspire you?
Hardworking, intelligent women who contribute in their field: Gabrielle Chanel, Margaret Thatcher, JJ Martin, Trinny Woodall, Annie Leibovitz…
A life motto.
"Life isn't about finding yourself, it's about creating yourself" by George Bernard Shaw.
A song.
Forever in Blue Jeans by Neil Young.
A professional dream and a personal dream to fulfill.
Professional: To design for one of the great porcelain houses.
Personal: To have time to cook again.
What is happiness to you?
Enjoying everything you do.
Where can we buy your work?
I only work by commission. You can contact me through Instagram or by email at azarraluqui@yahoo.com.
